Americanas tracking

What is Americanas?

Americanas S.A. is one of the largest retail and e-commerce companies in Brazil, operating a nationwide network of physical stores alongside a major digital marketplace platform. The company's online presence attracts more than 130 million monthly visitors and lists over 40 million products from both its own inventory and third-party sellers, making it one of the highest-traffic retail destinations on the Brazilian internet. Americanas ranks as the sixth largest retailer in Brazil and maintains stores across all 26 Brazilian states and the Federal District, spread over more than 800 cities.

The company was founded in 1929 in Niterói, Rio de Janeiro, by a group of five men who were former employees of the U.S. retail chain Woolworth. Four of the founders were American nationals, John Lee, Glen Matson, James Marshall, and Batson Borger, while the fifth was Austrian national Max Landesmann. The group originally planned to open a store in Buenos Aires, Argentina, before being redirected to Brazil. The store concept was modeled on the American "five and ten cents" variety store format, with products priced within a limit of 2,000 réis, targeting government workers and lower-ranking military personnel. By the end of its first year of operation, the company had already expanded to four stores, three in Rio de Janeiro and one in São Paulo.

• Founded: 1929, in Niterói, Rio de Janeiro, Brazil, by former Woolworth employees John Lee, Glen Matson, James Marshall, Batson Borger, and Max Landesmann
• Legal name: Americanas S.A. (formerly Lojas Americanas S.A.)
• Headquarters: Saúde district, Rio de Janeiro, Brazil
• Store network: Approximately 1,676 stores in operation as of the end of 2024
• Geographic store coverage: All 26 Brazilian states and the Federal District, across more than 800 cities
• Online catalog: More than 40 million products listed on the platform
• Monthly website visitors: Over 130 million per month
• Marketplace sellers: Nearly 90,000 active third-party sellers, accounting for approximately 60% of total platform sales
• Stock listing: AMER3.SA on B3, the São Paulo stock exchange
• Judicial recovery filed: January 19, 2023, in a Rio de Janeiro court

The company entered digital commerce in 1999 with one of Brazil's first major e-commerce websites. In 2006, Americanas.com merged with Submarino, another early Brazilian e-commerce pioneer, to form B2W Digital, which became the largest e-commerce company in Latin America at the time, bringing together the Americanas.com, Submarino, Shoptime, and Blockbuster Online brands under a single corporate entity. In 2021, B2W Digital merged with Lojas Americanas S.A. to form the unified Americanas S.A. A severe disruption followed in January 2023, when the company disclosed accounting inconsistencies totaling approximately 20 billion Brazilian reais, triggering a stock collapse of over 90% and a court-supervised bankruptcy filing on January 19, 2023, with declared total liabilities of approximately 43 billion Brazilian reais. By 2025, the company was expanding its physical store presence again, particularly in the Northeast region of Brazil.

The marketplace division, Americanas Marketplace, hosts nearly 90,000 active third-party sellers whose products account for approximately 60% of total platform sales, positioning Americanas as both a direct retailer and a platform business. Physical stores carry over 80,000 items sourced from approximately 4,000 suppliers. The subsidiary brands include Americanas Entrega for logistics, Americanas Empresas for B2B services, and Ingresso.com for event ticketing. The formerly independent Submarino and Shoptime platforms were fully migrated into the main Americanas platform in 2024 and 2025, consolidating the company's digital operations under a single domain.

Which countries does Americanas deliver to?

Americanas primarily serves the Brazilian domestic market with physical stores and delivery coverage spanning all 26 states and the Federal District across more than 800 cities. The company maintains a strong presence in major metropolitan areas including São Paulo, Rio de Janeiro, Belo Horizonte, Recife, Salvador, and Porto Alegre, as well as hundreds of smaller cities spanning all five Brazilian regions, from the North and Northeast across the Center-West to the Southeast and South. This national reach is supported by a logistics infrastructure that at its operational peak included 25 distribution centers and 215 logistics hubs distributed across the country.

The four main legacy distribution centers anchor the national fulfillment network. These are located in Nova Iguaçu in Rio de Janeiro state, Barueri in São Paulo state, Recife in Pernambuco serving the Northeast region, and Uberlândia in Minas Gerais serving the Center-West and Southeast interior. E-commerce fulfillment also originates from regional distribution points covering Rio de Janeiro, São Paulo, Rio Grande do Sul, Paraná, Santa Catarina, Pará, Bahia, Minas Gerais, and Pernambuco, providing delivery reach across all parts of the country. The B2B division, Americanas Empresas, separately maintains 22 distribution centers and 200 logistics hubs serving corporate clients nationwide.

• Brazil (all regions): All 26 states and the Federal District, with stores and delivery coverage in over 800 cities spanning the North, Northeast, Center-West, Southeast, and South
• Northeast region: Served by a dedicated distribution center in Recife, Pernambuco, with additional fulfillment points in Bahia
• Southeast region: Served by distribution centers in Nova Iguaçu (Rio de Janeiro state) and Barueri (São Paulo state), with coverage also from Minas Gerais
• Center-West region: Served by the Uberlândia distribution center in Minas Gerais and associated logistics hubs
• South region: Fulfillment coverage through distribution points in Rio Grande do Sul, Paraná, and Santa Catarina
• North region: Distribution coverage including fulfillment points in Pará
• International (North and South America): Select destinations in North America and South America are served as a secondary offering beyond the primary domestic market

Regarding delivery outside Brazil, Americanas does facilitate shipments to select international destinations, with coverage documented for countries in North America and South America. International delivery is a secondary service for the company, and tracking aggregators note that cross-border delivery from Americanas tends to be slower than some global e-commerce competitors, reflecting the complexity of customs clearance and the logistics involved in moving parcels across Brazilian borders. The company has also worked to extend domestic delivery into underserved urban communities, including partnerships with local delivery networks to reach areas not typically covered by standard courier routes.

What are the Americanas services and delivery times?

Americanas offers several distinct delivery services covering different customer segments and order types. Standard nationwide delivery is the primary service available to customers placing orders on the e-commerce platform, covering the full territory of Brazil. Delivery times for standard orders depend on the distance between the fulfillment origin and the customer's destination postal code, the product category, and the shipping option selected at checkout. In general, orders routed from major distribution hubs to nearby metropolitan areas can arrive within three days, while deliveries to remote or interior regions of Brazil may take up to 24 days.

• Standard nationwide delivery: Available for all orders on the platform across all Brazilian states; delivery times range from 3 to 24 days depending on destination and product category
• Americanas Entrega: The company's integrated logistics brand handling first-party order fulfillment and marketplace last-mile delivery, described by the company as the largest delivery platform in Brazil
• Americanas Delivery: An app-based quick-commerce service focused on grocery, supermarket and restaurant orders, promising delivery times of up to 30 minutes in covered urban areas
• Americanas Entrega Flash: A crowdsourced delivery service connecting registered independent drivers with partner stores, supermarkets, and restaurants for flexible, on-demand last-mile fulfillment
• Americanas Empresas: The B2B division providing purchasing and delivery services to corporate clients, supported by 22 distribution centers and 200 logistics hubs across Brazil

Americanas Entrega operates as the logistics backbone for both the company's own product inventory and for orders placed through Americanas Marketplace. Third-party sellers on the marketplace can connect their shipments to the Americanas Entrega network, gaining access to the company's warehousing, sorting, and last-mile delivery infrastructure. This covers the full logistics chain from the point of product inbound through to delivery at the customer's address, without the seller needing to maintain a separate logistics arrangement of their own.

The Americanas Delivery service targets the quick-commerce segment and operates separately from the general merchandise delivery network. Covering grocery items, supermarket products, and restaurant orders, the service is available through a dedicated application in urban areas where the 30-minute delivery promise can be met. Americanas Entrega Flash supplements this with a crowdsourced model that connects registered independent drivers with partner businesses for on-demand coverage, extending delivery reach beyond what the fixed distribution infrastructure handles.

What are the Americanas rates and maximum dimensions accepted?

Americanas does not publish a standardized public shipping rate card. Costs are calculated dynamically at checkout for each individual order, based on a combination of factors including the product's weight and dimensions, the customer's postal code, the distance from the nearest fulfillment center, and the shipping option selected. This dynamic pricing approach is the standard model used by large Brazilian e-commerce platforms, meaning that shipping costs will vary between orders even when delivered to the same destination.

• Pricing model: Dynamic rates calculated at checkout for each order, based on product weight, dimensions, customer postal code, and delivery distance
• Free shipping: Available for qualifying orders, typically tied to minimum order value thresholds or to membership in loyalty and promotional programs offered by Americanas or individual sellers
• Marketplace seller commission: Third-party sellers pay a commission of 16% of the transaction value plus a fixed fee per order to list and sell on the platform
• Seller logistics fees: For sellers using Americanas Entrega, logistics costs are negotiated separately from the marketplace commission structure
• Maximum package dimensions: Not publicly specified in a standardized table; limits vary by product category and the fulfillment routing applicable to each order

Free shipping promotions are offered by Americanas and by marketplace sellers on a regular basis, most commonly applied to orders exceeding a defined value threshold or for customers enrolled in loyalty programs. For marketplace sellers using Americanas Entrega to fulfill orders, shipping costs are structured as a separate logistics fee negotiated independently from the platform commission. No standardized public documentation was found setting out maximum weight or dimension thresholds that apply uniformly across all product categories sold on the platform.

What are the Americanas delivery options?

Home delivery to a registered address is the primary method for orders placed through the Americanas e-commerce platform. When a customer enters their postal code at checkout, the order is routed to the nearest suitable fulfillment location for processing and dispatch. Tracking updates are available at each stage of the delivery through the customer account under the "My Orders" section on the website, or through the Americanas mobile application available on the Google Play store for Android devices.

• Home delivery: Standard delivery to the customer's registered address, routed from the nearest distribution or fulfillment center based on the postal code entered at checkout
• In-store pickup: Available at approximately 1,676 Americanas stores in over 800 cities across all 26 Brazilian states, allowing customers to collect orders placed online at a nearby physical store
• Quick-commerce delivery: Available in selected urban areas through the Americanas Delivery app for grocery, supermarket and food orders, with deliveries promised in up to 30 minutes
• Order tracking: Accessible at any time through the customer account under "My Orders" on the Americanas website, or via the mobile app on Android devices
• Marketplace order delivery: The method used depends on whether the individual seller has integrated with Americanas Entrega or uses an independent carrier for their shipments

In-store pickup is available across the company's network of approximately 1,676 stores, spanning all 26 Brazilian states and the Federal District in over 800 cities. This option allows customers to purchase from the full online product catalog and then collect the order at a nearby physical store, rather than waiting for home delivery. The breadth of the store network makes this a practical option for a large share of the Brazilian population, particularly in urban areas where an Americanas store is within accessible distance.

For marketplace orders, the delivery experience depends on the individual seller's logistics arrangement. Sellers who have integrated with Americanas Entrega benefit from the company's distribution infrastructure for storage and last-mile delivery to the customer. Sellers using their own independent carrier arrangements route shipments through other logistics providers, which can result in a different tracking experience compared to orders fulfilled directly through the Americanas Entrega network. In either case, order status is accessible through the customer account or through third-party tracking platforms that support Americanas orders.

What should I do if my Americanas parcel is lost or damaged?

If a parcel from Americanas does not arrive within the expected delivery window, or arrives in a damaged condition, the first step is to review the order tracking history in the customer account under "My Orders." The tracking information records the current status of the shipment and any delivery attempts that have been logged. If the tracking status shows the parcel as delivered but it has not been received, or if the status has not updated for an extended period, the next step is to contact Americanas customer service through one of the available contact channels.

• Check order tracking: Log into the customer account and review the tracking history under "My Orders" to confirm the current shipment status before contacting support
• Customer service line 1: 4003-4848, available to customers calling from within Brazil for delivery and order-related issues
• Customer service line 2: 4003-1000, an additional contact number for customers in Brazil
• Toll-free number: 0800-229-4848, a free-of-charge contact line for customers anywhere in Brazil
• Online support: The delivery and order support section of the Americanas website provides specific guidance for undelivered or damaged parcels
• Marketplace orders: Americanas Marketplace provides a mediation mechanism between customers and sellers for dispute resolution when a product is undelivered or arrives damaged
• Consumer law protection: Brazilian Consumer Protection Code (Código de Defesa do Consumidor) establishes legal obligations for retailers regarding undelivered or damaged orders, including the remediation timeframes that apply

For orders placed through the marketplace, primary product responsibility rests with the seller, but Americanas Marketplace acts as a mediator in disputes involving undelivered or damaged goods. One characteristic of the platform's payment structure is that Americanas pays sellers the full order amount immediately, even when the customer pays in installments, so the seller is not exposed to installment default risk from the customer's side. Customers in Brazil are additionally covered by the Código de Defesa do Consumidor, which imposes mandatory remediation obligations on retailers for orders that are lost, significantly delayed, or delivered in a damaged state.

Does Americanas handle international shipments and customs formalities?

Americanas does facilitate shipments to international destinations, with coverage documented for countries in North America and South America. International delivery is a secondary service for the company, whose primary operational focus is the Brazilian domestic market. Tracking aggregators that monitor Americanas shipments note that international delivery tends to be slower than some other large e-commerce operators, which is consistent with the time involved in customs clearance and the standard transit times for cross-border parcels moving through Brazilian logistics channels.

• International coverage: Select countries in North America and South America receive international shipments from Americanas, as a secondary service beyond the primary domestic market
• Customs clearance: International orders pass through customs processing at the destination country, where import duties and taxes may be assessed before the parcel is released for final delivery
• Delivery speed: International delivery from Americanas is noted as slower than some global e-commerce competitors, reflecting the customs processing time and cross-border transit complexity involved
• Duty payment arrangement: The specific arrangement for duty payment, whether duties are prepaid by the sender or collected from the recipient upon arrival, is not detailed in Americanas' publicly available shipping information
• Customs tracking status: The status "At Customs" appears specifically on international orders when the parcel is undergoing customs clearance in the destination country

For cross-border orders, customs clearance at the destination country is a standard part of the delivery process. When a parcel dispatched from Brazil reaches the destination country, it is subject to that country's import regulations, which may include the assessment of import duties and taxes before the package is released for final delivery. Customers purchasing from Americanas for delivery to an international address should account for the possibility of customs-related delays and potential additional charges levied by the destination country's customs authority, as these are not typically included in the price paid at checkout.

Brazil also applies customs duties and import taxes on packages arriving from abroad, and packages shipped from Brazil to other countries are subject to the import rules of the destination country in an equivalent way. Duty rates and documentary requirements vary significantly between destination countries. Customs clearance processing can add several days to the total delivery timeline, beyond the standard carrier transit time for the international portion of the journey, which contributes to the longer overall delivery windows observed for international Americanas orders.

Understanding tracking statuses

When an order is dispatched by Americanas, tracking information is provided in the shipping confirmation email and is accessible at any time through the customer account. Because Americanas Entrega uses multiple underlying carrier networks, the tracking experience can vary between orders depending on which carrier is handling the specific shipment. Third-party tracking platforms including OrderTracker all support Americanas order tracking, with some of these services automatically identifying the underlying carrier and displaying a unified status view for the shipment regardless of which logistics provider is in use.

The tracking number for each order is included in the shipping notification sent by Americanas and is also accessible from the order history in the customer account. No single publicly documented tracking number format applies to all Americanas orders, as the format varies depending on the specific carrier assigned to route each shipment. The statuses below represent the main stages that appear during the delivery process for Americanas orders, from the initial registration of the shipping record through to final delivery at the destination address.