Cubyn tracking

What is Cubyn?

Cubyn was a French logistics technology company founded in 2014 in Paris, specializing in fully outsourced fulfillment and last-mile delivery for e-commerce merchants and online marketplaces operating across Europe. The company was created by Adrien Fernandez-Baca, who served as CEO, and Mathieu Lemaire, who served as CTO. Rather than acting as a conventional carrier, Cubyn positioned itself as a complete outsourced logistics partner for online retailers, handling everything from warehousing and order preparation to parcel shipping and dispute management under a single contract and a unified technology platform.

In its early years, Cubyn operated a first-mile pickup model in which couriers collected parcels directly from senders and the platform selected the most suitable carrier to complete delivery. The company won $500,000 at the 2015 Digital French Tour competition for best French startup and raised its first significant funding of $1 million from Partech Ventures and 360 Capital Partners that same year. By 2017, a $7 million Series A led by DN Capital extended the investor base to include BNP Paribas Développement. In 2019, a $12 million Series B marked the formal launch of Cubyn Fulfillment, a complete warehousing and order processing product that replaced the earlier pickup-and-ship model.

The COVID-19 pandemic accelerated growth sharply, with gross merchandise value processed through the platform rising from $30 million to $250 million in a single year. A $35 million Series C in March 2021 funded a 25,000 square meter automated warehouse in Herblay, near Paris. A final $15 million Series D in March 2023 valued the company at $175 million. Despite this funding history, Cubyn filed for judicial receivership on July 22, 2024, and permanently ceased all operations approximately in September 2024.

• Founded: 2014, Paris, France
• Founders: Adrien Fernandez-Baca (CEO) and Mathieu Lemaire (CTO)
• Headquarters: Paris, Île-de-France, France
• Primary warehouse: Herblay, near Paris, France, covering 25,000 square meters with an automated zone of 5,000 square meters
• Company type: Private, venture capital-backed, with no parent company
• Peak valuation: Approximately $175 million at the time of the Series D raise in March 2023
• Total funding raised: Approximately $63 to $79 million across all rounds, depending on the source
• Key investors: DN Capital, Partech Ventures, 360 Capital Partners, Eurazeo, Bpifrance Large Venture, BNP Paribas Développement, First Bridge Ventures, and Fuse Venture Partners
• Robotics technology: More than 300 Quicktron autonomous mobile robots deployed in the Herblay warehouse, capable of processing 20,000 items per hour at peak throughput
• Closure: Permanently ceased operations approximately September 2024, following judicial receivership filed on July 22, 2024

Cubyn's central technical differentiator was a proprietary software platform that connected directly to major e-commerce storefronts and marketplaces via API integrations, allowing orders to flow automatically into the fulfillment pipeline without any manual data entry from the merchant. This was backed by the highly automated Herblay warehouse, where Quicktron mobile robots handled goods-to-person picking at scale. The company recruited senior logistics talent from Amazon's French operations, including a former VP who had led Amazon Prime France. Notable merchant clients included BackMarket the refurbished electronics marketplace, and Véritable, a smart indoor gardening brand.

Which countries does Cubyn deliver to?

Cubyn's primary operational territory was France. The vast majority of its warehouse infrastructure, carrier integrations, and fulfillment operations were concentrated in France, with Paris and the Île-de-France region forming the central hub. Domestic French delivery covered all regions of the country through a network of carrier partnerships, and Cubyn published weekly on-time performance statistics tracking its actual delivery rates for each service tier against the committed targets.

Beyond France, Cubyn extended its relay point collection network into several neighboring European countries. At its operational peak, the network of more than 58,000 relay pickup points spanned France, Belgium, Luxembourg, the Netherlands, and Italy. This gave consumers in those countries the option of collecting their parcels from a dense network of local shops, post offices, and parcel locker locations rather than waiting for home delivery.

• France: Full national coverage across all regions, departments, and territories, with home delivery and relay point collection both available
• Belgium: Covered through the relay point pickup network
• Luxembourg: Covered through the relay point pickup network
• Netherlands: Covered through the relay point pickup network
• Italy: Covered through the relay point pickup network
• Planned expansion (announced 2021): Spain, Portugal, the United Kingdom, and Germany were stated targets following the opening of the Herblay facility, though available sources do not confirm whether these markets were fully launched before the company's 2024 closure

Cross-border European shipping was configured as a distinct product within Cubyn's platform. The company's developer API contained a dedicated section for international shipping parameters, separate from the domestic order configuration. For the relay network countries, consumer delivery was handled through the same fulfillment pipeline as French domestic orders, with the last-mile leg passed to local carriers or relay point operators in each destination country.

What are the Cubyn services and delivery times?

Cubyn Fulfillment was the company's main product and the service around which the entire business was organized. Merchants sent inventory in bulk to Cubyn's warehouse, where goods were received, catalogued, and made available for sale within approximately three hours of arrival through the company's fast-track inbounding process. Orders placed on connected platforms were automatically exported to Cubyn's fulfillment system, and the full pick, pack, and ship sequence was executed by Cubyn without any action required from the merchant. The company guaranteed that all orders placed before the daily cutoff time would be dispatched the same day, regardless of order volume.

Three consumer-facing delivery modes were available within the Cubyn Fulfillment product. Standard delivery targeted a two-day transit time within France with a stated on-time rate of 97%. Express delivery operated on a next-day basis within France with a stated on-time rate of 90%. The Relay option directed parcels to one of more than 58,000 pickup points across France, Belgium, Luxembourg, the Netherlands, and Italy, with a three-day transit target and a 90% on-time rate. Cubyn published its actual weekly performance figures online, tracking real delivery rates against these committed targets.

• Standard (D+2): Two-day home delivery within France, targeting 97% on-time performance
• Express (D+1): Next-day home delivery within France, targeting 90% on-time performance
• Relay (D+3): Three-day delivery to relay pickup points in France, Belgium, Luxembourg, the Netherlands, and Italy, targeting 90% on-time performance
• B2B Parcel (D+3): Three-day business-to-business parcel delivery with a two-hour delivery window at the destination
• B2B Pallet (D+4): Four-day business-to-business pallet delivery with a three-hour delivery window at the destination
• Returns management: Consumer returns directed back to Cubyn's warehouse for processing, integrated into the fulfillment flow with no separate returns infrastructure needed from the merchant
• Custom packaging: Branded packaging materials available for merchants wishing to maintain a specific unboxing experience for their end customers

Beyond direct-to-consumer fulfillment, Cubyn offered a separate B2B shipping product for merchants sending parcels or pallets to business recipients. B2B Parcel delivery carried a three-day transit time with a two-hour window at the destination, while B2B Pallet operated on a four-day timeline with a three-hour window. Cubyn Live, the company's consumer-facing tracking and support webapp, was designed so that more than 50% of all end-consumer support contacts would be resolved through the tool without requiring merchant involvement in the resolution process.

What are the Cubyn rates and maximum dimensions accepted?

Cubyn's pricing for its fulfillment service was structured as an all-inclusive monthly fee covering warehousing, inventory management, order fulfillment, and transport in a single charge. This contrasted with the multi-part invoicing typical of traditional third-party logistics providers, where warehousing costs, pick-and-pack labor, and carrier fees are billed on separate lines. The rate applied per shipment and varied based on the delivery mode selected by the merchant for each order type, with Standard, Express, and Relay each carrying a different tariff.

Cubyn consistently promoted a cost advantage of up to 30% compared to conventional logistics providers as a core commercial proposition. This saving was attributed to aggregated carrier volume, the automated warehouse operation reducing labor costs per unit, and the consolidated pricing structure. An additional per-item fee of $0.38 applied to each unit included in the same order beyond the first, covering the incremental picking work for multi-item shipments.

• Pricing structure: All-inclusive monthly fee per shipment covering transport, warehousing, and order fulfillment, with the rate varying by delivery mode selected (Standard D+2, Express D+1, or Relay D+3)
• Additional item fee: $0.38 per additional item in the same order beyond the first included unit
• Stated cost advantage: Up to 30% less than standard third-party logistics provider rates, as marketed by the company
• Maximum weight and dimensions: Not specified in available sources

In the company's earliest operating years between 2014 and 2015, before the pivot to full fulfillment, Cubyn used a simpler per-parcel model with a base collection fee of $1 per parcel and a minimum charge of $5 per pickup visit. Shipping rates at that time were offered at up to a 30% discount on standard carrier tariffs. This original model was aimed at small businesses and individuals sending individual parcels rather than the B2B merchant clients the company later exclusively served following the launch of the Cubyn Fulfillment product in 2019.

What are the Cubyn delivery options?

For the consumer-facing delivery experience, Cubyn offered two primary reception modes through its fulfillment platform. Home delivery was available through the Standard and Express service tiers, with parcels brought directly to the recipient's address within the committed transit window. The Relay option gave consumers the choice of collecting their parcel from a network of more than 58,000 local relay points distributed across France, Belgium, Luxembourg, the Netherlands, and Italy, covering a mix of local shops, post offices, and dedicated parcel lockers spread across each country.

The Cubyn Live webapp was central to the consumer reception experience. Through this platform, recipients could track their parcel in real time, check delivery status, and submit support requests in the event of a missed delivery or other issue. Cubyn designed the tool specifically to reduce the volume of support contacts that merchants would otherwise have to manage directly, and the company reported that more than half of all end-consumer support cases were fully resolved through Cubyn Live without requiring any merchant involvement in the resolution process.

• Home delivery: Available through the Standard (D+2) and Express (D+1) tiers, with delivery to the recipient's registered address within France
• Relay point collection: Available through the Relay (D+3) tier, with more than 58,000 pickup points across France, Belgium, Luxembourg, the Netherlands, and Italy
• Cubyn Live: Consumer-facing tracking and support webapp for parcel status checks and delivery issue resolution, designed to handle more than 50% of consumer queries without merchant involvement

What should I do if my Cubyn parcel is lost or damaged?

Cubyn operated a delivery guarantee covering late, damaged, incomplete, or lost shipments, with a systematic refund process for affected merchants. The guarantee was structured so that Cubyn absorbed the delivery risk directly, rather than leaving merchants to negotiate claims with individual carrier partners. For merchants, this meant that all claims were submitted to Cubyn as a single point of contact, removing the need to maintain direct relationships with each carrier in the network for the purposes of dispute resolution.

Consumer-facing support for delivery issues was handled through the Cubyn Live webapp, which managed common scenarios including address queries, status clarifications, and redelivery arrangements through an automated flow. For issues requiring escalation, the company's help center covered categories including order management, inventory queries, and dispute handling. The help center was organized around the main stages of the merchant workflow, from connecting sales channels and sending inventory through to resolving individual order issues.

• Merchant claims: Covered by Cubyn's delivery guarantee for late, damaged, incomplete, or lost shipments, with refunds processed directly by Cubyn rather than by individual carrier partners
• Consumer support: Handled through the Cubyn Live webapp, designed to resolve more than 50% of all consumer requests without merchant intervention
• Trustpilot rating: 4.0 out of 5 based on 11,033 reviews, with 71% five-star ratings and 16% one-star ratings recorded at the time of the company's closure

Cubyn's Trustpilot reviews reflect a divided experience between satisfied users and those who encountered serious problems, particularly as the company approached closure. Positive reviews praised the speed, simplicity, and reliability of the service for day-to-day e-commerce operations. Negative reviews, which became more frequent in the months leading up to the July 2024 receivership filing, described parcels stuck in preparation status for extended periods, difficulty reaching the support team, and merchandise that went missing without resolution. These issues are consistent with the operational disruption that typically accompanies a judicial receivership process as a company winds down its activities.

Does Cubyn handle international shipments and customs formalities?

Cubyn's core business was built around domestic French fulfillment, but the company supported cross-border shipping within Europe through its relay point network and direct delivery options. The relay network extended consumer delivery reach into Belgium, Luxembourg, the Netherlands, and Italy, covering these markets through the same fulfillment pipeline used for French domestic orders. International relay delivery operated on the same D+3 timeline as the domestic relay service, with final delivery handled by local operators in each destination country.

For merchants requiring cross-border shipping configurations, Cubyn's developer API contained a dedicated section for international shipping with distinct parameters that differed from the domestic order flow. This separation reflected the additional requirements of cross-border shipments, including customs documentation and carrier handoff procedures at borders. The tracking system surfaced a specific status for parcels undergoing customs inspection, indicating that Cubyn's platform acknowledged and communicated these events to end users during the routing process.

• European relay coverage: Belgium, Luxembourg, the Netherlands, and Italy, in addition to France
• Cross-border API configuration: A dedicated international shipping section in the developer documentation, with distinct parameters from domestic order settings
• Customs tracking: A specific tracking status surfaced for parcels undergoing customs clearance on cross-border shipments
• Planned expansion (announced 2021): Spain, Portugal, the United Kingdom, and Germany, though available sources do not confirm full execution of these markets before the 2024 closure

Specific details about customs form requirements, the distinction between delivered duty paid and delivery at place terms for cross-border orders, prohibited item categories, or the precise mechanics of customs clearance handling are not documented in publicly available sources. The developer API documentation was the primary reference for merchants configuring international shipping parameters within the Cubyn platform, with the international section noted as applying specifically to cross-border order configurations.

Understanding tracking statuses

When tracking a Cubyn shipment, different status messages appear as the parcel moves through Cubyn's network and onward through the carrier responsible for the final delivery leg. Cubyn's tracking system accepted consignment numbers typically beginning with the prefix "CUB," with consignment numbers ranging from 7 to 11 digits in length. These statuses were accessible through Cubyn's dedicated tracking portal, through the merchant API for integrated tracking flows, and through a range of third-party parcel tracking platforms. The main statuses reported across the Cubyn tracking system are described in the table below.