Emag tracking

What is Emag?

eMAG is Romania's leading online retailer and one of the largest e-commerce platforms in Central and Eastern Europe. Operating under the legal entity Dante International S.A., the company functions as both a direct retailer and a third-party marketplace, offering more than ten million products across over 1,600 categories. These categories cover electronics, home appliances, fashion, beauty, food, toys, sporting goods, tools, and automotive accessories, serving both individual consumers and business customers across three active markets in Romania, Hungary, and Bulgaria.

eMAG was founded in 2001 by Radu Apostolescu, Bogdan Vlad, and Dan Teodosescu. Operations began in a rented three-room apartment in Bucharest, with a starting investment of approximately five thousand dollars. The founding team concentrated initially on IT products and computer equipment, with early deliveries made using a Dacia Papuc van. A significant ownership change occurred in 2009, when Asesoft Distribution acquired 51% of the company and Iulian Stanciu was appointed General Director. Under Stanciu's direction, eMAG grew from a Romanian IT retailer into Eastern Europe's largest online shop within three years.

The defining corporate event in eMAG's history came in July 2012, when South African media and investment group Naspers, through its Prosus subsidiary, acquired 70% of the company's shares. This capital funded expansion into Bulgaria in 2012 and Hungary in 2013. In 2018, eMAG formally reached unicorn status with a valuation exceeding one billion dollars. The company recorded a Black Friday sales total of approximately $210 million in a single 2025 promotional event and achieved overall profitability for the first time in the fiscal year ending March 2025.

• Legal entity name: Dante International S.A.
• Founded: 2001, in Bucharest, Romania, by Radu Apostolescu, Bogdan Vlad, and Dan Teodosescu
• Headquarters: Str. Gara Herăstrău nr. 6, Clădirea Globalworth Square, Sector 2, Bucharest, Romania
• Parent company: Prosus N.V., listed on Euronext Amsterdam and majority-owned by Naspers of South Africa, holding approximately 80.1% of eMAG
• Current CEO: Tudor Manea, appointed in March 2021
• Current Executive President: Iulian Stanciu, former CEO for over twelve years
• Active markets: Romania, Hungary, and Bulgaria
• Products and categories: More than ten million products across over 1,600 categories, with more than 53,000 active marketplace sellers
• eMAG Genius subscribers: Over one million in Romania as of 2024
• Unicorn status: Achieved in 2018, with a valuation exceeding one billion dollars
• Key subsidiaries: Sameday courier and easybox parcel locker network, Fashion Days, and Freshful grocery delivery

Beyond its retail operations, eMAG built an integrated logistics infrastructure centered on its 2017 acquisition of the courier company Sameday. Through Sameday, eMAG developed the easybox brand a network of more than 3,700 automated parcel lockers deployed across Romania, Hungary, and Bulgaria. The company also operates the fashion platform Fashion Days and the grocery delivery service Freshful. In January 2025, eMAG divested its food delivery subsidiary Tazz to Finnish company Wolt, concentrating its strategic focus on core retail and logistics activities.

Which countries does Emag deliver to?

eMAG's primary and largest market is Romania, where it holds a commanding position as the country's leading online retailer. The Romanian operation is supported by major logistics infrastructure in the Giurgiu and Joita areas, south of Bucharest along the A1 motorway. The Joita logistics hub, completed in September 2022, spans 130,000 square meters and was built with an investment of approximately $97 million. Powered in part by 40,000 square meters of solar panels, this facility has a stated capacity of 500,000 packages per day, making it one of the largest logistics facilities in the region.

Bulgaria was eMAG's first international expansion, entered in 2012. The company grew rapidly to capture approximately 60% of the Bulgarian e-commerce market and opened a physical showroom in Sofia in 2020. Hungary was entered in 2013, and in 2019 eMAG merged with Extreme Digital, Hungary's largest online retailer at the time, with eMAG Romania holding a 52% majority stake and Extreme Digital's original shareholders retaining 48%. eMAG entered Poland in 2014 through the acquisition of local platform Agito but withdrew from that market in 2020 after sustained losses.

• Romania: Primary market with full national coverage including urban and rural areas, served through eMAG's own logistics centers and the Sameday courier network
• Bulgaria: Active since 2012, with an estimated 60% share of the domestic e-commerce market and a physical showroom in Sofia
• Hungary: Active since 2013, reinforced by the 2019 merger with Extreme Digital, Hungary's then-largest online retailer
• International Marketplace Network: France, Italy, and Germany are accessible to sellers through a cross-platform alliance co-founded with Cdiscount, ePrice, and Kaufland in September 2019

Through its Sameday subsidiary and the easybox parcel locker network, eMAG maintains a physical delivery and pickup presence across all three of its active markets. The easybox network consists of over 3,700 automated parcel machines deployed in Romania, Hungary, and Bulgaria, giving customers access to self-service collection points at any time of day. Sameday opened a new logistics hub in Ghimbav, in Brasov County, in March 2025, with an investment exceeding $4.5 million, further extending its national footprint in Romania.

The International Marketplace Network, co-founded by eMAG in September 2019 alongside Cdiscount of France, ePrice of Italy, and Kaufland of Germany, extends seller reach beyond the three core eMAG countries. This alliance gives participating sellers access to a combined audience of approximately 230 million potential customers across four European marketplaces. Each platform within the network manages its own local fulfillment and customer relations within its respective country.

What are the Emag services and delivery times?

eMAG's delivery system is built primarily around Sameday, the courier company it acquired in 2017. For standard orders fulfilled from eMAG's own warehouses, deliveries are completed within one to three business days across Romania. Marketplace seller items may take longer depending on each seller's individual preparation time. Third-party couriers including Fan Courier, Cargus, and DPD also handle shipments depending on the order type, delivery address, and routing decisions made at dispatch.

eMAG offers a next-day delivery tier through Sameday's dedicated service, delivering parcels by the business day following order placement, provided the order is placed before the relevant courier cutoff time. Same-day delivery is available exclusively to eMAG Genius subscribers for orders placed within Bucharest, meaning parcels are dispatched and delivered within the same calendar day. For deliveries to easybox parcel lockers, transit timelines mirror those of standard home delivery, with the parcel deposited in the selected locker once it arrives at that location.

• Standard home delivery: One to three business days for items dispatched from eMAG's own warehouses, fulfilled by Sameday, Fan Courier, Cargus, or DPD
• Next-day delivery: Delivered by the following business day via Sameday's Next Day service tier, available across Romania subject to courier cutoff times
• Same-day delivery: Available only to eMAG Genius subscribers for orders placed in Bucharest, with delivery on the same calendar day
• easybox locker delivery: Self-service collection at any of over 3,700 automated parcel machines across Romania, Hungary, and Bulgaria, accessible 24 hours a day, seven days a week
• Fulfillment by eMAG (FBE): End-to-end logistics service for marketplace sellers, covering storage, picking, packing, dispatch, and return management from eMAG's own logistics centers
• Cross-border delivery: For sellers storing inventory in Romanian fulfillment centers, eMAG's integrated courier service manages shipments to customers in Hungary and Bulgaria

eMAG and Sameday publicly state that standard delivery timeframe commitments are suspended during certain periods. These include adverse weather conditions such as fog, blizzards, heavy snowfall, heavy rain, and floods, as well as periods covered by national weather alerts. Commercial peak periods, including Black Friday, Christmas, Easter, and the March 1 to 8 window associated with the Romanian Mărțișor gift-giving tradition, are also identified as periods when delays are possible and standard timelines may not apply.

The Fulfillment by eMAG program allows marketplace sellers to store their inventory directly in eMAG's logistics centers. eMAG then handles picking, packing, and dispatching on behalf of the seller, along with return processing. The first 30 days of storage for each new product batch are offered free of charge under this program. Products enrolled in FBE qualify for faster delivery commitments and for inclusion in the eMAG Genius program benefits, making them eligible for free delivery to Genius subscribers.

What are the Emag rates and maximum dimensions accepted?

eMAG's pricing structure for end customers depends on whether they hold an eMAG Genius subscription. Genius subscribers receive free courier home delivery and free easybox locker delivery on qualifying orders, along with same-day delivery in Bucharest and an extended 60-day return window. For standard customers without a Genius subscription, shipping costs are set either by eMAG for direct-fulfilled products or by individual marketplace sellers for their own listings, varying according to the delivery method selected at checkout.

For marketplace sellers using eMAG's logistics network, the platform charges a per-shipment fee for each delivery type. Easybox locker deliveries carry a lower per-shipment cost for sellers compared to home courier delivery. A notable rule applies to easybox deliveries. Sellers are not permitted to pass any transport charge to the end customer for this delivery method, meaning the cost is absorbed entirely by the seller. Sellers using the Fulfillment by eMAG program pay per-unit processing fees starting from approximately $0.75 per unit, covering pick, pack, and dispatch operations from eMAG's own warehouses.

• eMAG Genius subscription benefit: Free courier home delivery and free easybox delivery on qualifying orders, plus same-day delivery in Bucharest and 60-day free returns
• Standard customer shipping cost: Determined by the seller or by eMAG for warehouse-fulfilled products, varying by delivery method selected at checkout
• Seller easybox delivery charge: Lower per-shipment rate compared to home delivery, with no transport fee permitted to be charged to the end customer
• Fulfillment by eMAG processing fee: Starting from approximately $0.75 per unit for pick, pack, and dispatch from eMAG's own warehouses
• Seller commissions: Applied on the net product price excluding VAT plus shipping cost, with rates varying by category, from lower rates on electronics to higher rates on fashion and accessories
• Maximum dimensions and weight limits: Specific limits for parcel dimensions and weight vary by delivery method and courier used, with detailed specifications published in eMAG's marketplace seller documentation

Commission rates applied to seller transactions are deducted automatically from sales revenue and are not uniform across product categories. Electronics and hard goods typically attract lower rates, while fashion, jewelry, and accessories are subject to higher rates. Detailed pricing specifications, including precise weight thresholds and dimensional limits per delivery type, are available to registered sellers through eMAG's marketplace information center.

What are the Emag delivery options?

Customers shopping on eMAG have two primary methods for receiving their orders. The first is standard home delivery, where a courier from Sameday, Fan Courier, Cargus, or DPD delivers the parcel directly to the address provided at checkout. In cases where no one is present at the time of delivery, the courier typically attempts a redelivery or contacts the recipient by phone to arrange an alternative time. The specific courier assigned to an order depends on the delivery address and the type of product ordered.

The second option is easybox locker delivery, where customers select one of over 3,700 automated parcel machines at checkout. These machines are located across Romania, Hungary, and Bulgaria in high-traffic locations such as shopping centers, supermarkets, petrol stations, and residential areas. Once the parcel is deposited in the selected locker, the customer receives a notification containing a PIN code or QR code that opens the compartment. The lockers are accessible at any hour, seven days a week, making this option well suited for customers who are unavailable during standard courier delivery windows.

• Standard home delivery: Door-to-door delivery by Sameday, Fan Courier, Cargus, or DPD, with redelivery or phone coordination arranged if no one is home at the time of the first attempt
• easybox parcel locker delivery: Self-service collection from one of over 3,700 automated machines across Romania, Hungary, and Bulgaria, available 24 hours a day using a PIN code or QR code
• Same-day delivery: Available to eMAG Genius subscribers for orders placed in Bucharest, with the parcel delivered within the same calendar day
• Genius Easybox: Free easybox locker delivery for eMAG Genius subscribers in Romania, Hungary, and Bulgaria, with a 60-day return window instead of the standard 30 days

eMAG Genius subscribers receive a materially different delivery experience compared to standard customers. In addition to free courier home delivery and free easybox locker delivery, Genius members in Bucharest can place orders for same-day delivery. The Genius program also doubles the standard return window from 30 to 60 days. As of 2024, the Genius subscriber base in Romania exceeded one million members, making it one of the most widely adopted retail membership programs in the country.

What should I do if my Emag parcel is lost or damaged?

For parcels that have not arrived or appear to be delayed, the first step is to check the order tracking status through eMAG's website or mobile application, using the AWB number associated with the shipment. If the tracking information shows no movement over an extended period, or if the parcel is marked as delivered but was not received, customers should contact eMAG's customer relations team directly. The customer support center handles inquiries from Monday through Friday between 09:00 and 18:00.

For damaged items or products that do not match what was described at the time of purchase, eMAG offers a 30-day free return policy for standard customers, which already exceeds the European Union's minimum legal requirement of 14 calendar days for distance sales. The return window extends to 60 days for eMAG Genius subscribers. Products requiring warranty service or repair are handled through Depanero, eMAG's designated service partner. Depanero offers free courier pickup of faulty in-warranty items and manages the repair process on eMAG's behalf, operating Monday through Friday from 08:00 to 16:00 and on Saturdays from 10:00 to 14:00.

• Delayed or lost parcel: Check the AWB tracking status first, then contact eMAG customer support if there is no movement or if delivery is marked complete without receipt
• Customer support hours: Monday through Friday, 09:00 to 18:00
• Standard return window: 30 calendar days from delivery, free of charge, exceeding the EU legal minimum of 14 days for distance sales
• Genius return window: 60 calendar days from delivery, free of charge for eMAG Genius subscribers
• Warranty repairs: Handled by Depanero, eMAG's designated repair partner, offering free courier pickup for faulty in-warranty products
• Depanero service hours: Monday through Friday 08:00 to 16:00, Saturday 10:00 to 14:00

Customer reviews published on independent platforms note that reaching a human customer service representative can be difficult, as eMAG's support interface routes users through an automated chatbot by default. Common complaint categories reported by customers include delays in order dispatch, receipt of counterfeit or misrepresented marketplace products, and what some reviewers describe as selective filtering of negative product reviews on the platform. For marketplace sellers, customer service interactions related to individual orders are managed through the Message Center within the seller account dashboard.

Does Emag handle international shipments and customs formalities?

eMAG's cross-border shipping capabilities are organized primarily around its three active markets, Romania, Hungary, and Bulgaria. Through the Cross-Border Marketplace Program, sellers who store inventory in Romanian fulfillment centers can sell products to customers in all three countries from a single marketplace account. eMAG's integrated courier partners manage the movement of packages from the Romanian warehouse to buyers in Hungary or Bulgaria. Because Romania, Hungary, and Bulgaria are all European Union member states, these cross-border shipments move within a single customs union and are not subject to intra-EU customs duties or border formalities.

For sellers based outside the European Union who wish to list products on eMAG, compliance with EU import regulations is required. This includes registering for VAT in an EU member state and preparing the customs documentation needed for goods entering the EU customs territory. The cross-border courier partners handling these routes, including Sameday and DPD, manage the physical movement of goods, but the responsibility for correct customs classification and tax compliance rests with the importing seller or their designated fiscal representative.

• Core cross-border markets: Romania, Hungary, and Bulgaria, all EU member states with no intra-EU customs duties or border formalities between them
• Cross-Border Marketplace Program: Allows sellers with inventory in Romanian warehouses to sell to customers in Hungary and Bulgaria through a single marketplace account
• International Marketplace Network: Alliance with Cdiscount of France, ePrice of Italy, and Kaufland of Germany, giving sellers access to approximately 230 million potential customers across four European platforms
• Non-EU seller requirements: Sellers from outside the EU must comply with EU import regulations, including VAT registration and customs documentation for goods entering EU territory
• Duty and tax responsibility: Specific DDP or DAP arrangements depend on the courier partner and route used, with detailed terms published in eMAG's marketplace seller documentation

The International Marketplace Network, founded in 2019, extends seller reach beyond eMAG's own three markets to customers in France, Italy, and Germany. A seller enrolled in eMAG's cross-border program can access four major European platforms through a single integration point. Each platform within the network manages its own local fulfillment, customer service, and returns in its respective country, with sellers benefiting from the combined audience without needing to establish independent commercial operations in each market.

Understanding tracking statuses

When tracking an eMAG order, the status updates reflect the movement of the parcel through the Sameday courier network or through one of the third-party couriers assigned to the shipment, such as Fan Courier or Cargus. Tracking only becomes active once a physical scan of the parcel is recorded by the courier. Generating an AWB number alone does not initiate active tracking. The AWB number for Sameday shipments is typically an eleven-digit numeric code, sometimes formatted with a hyphen. The table below describes the main tracking statuses and their typical meanings at each stage of the delivery process.