Sequoialog tracking

What is Sequoialog?

Sequoialog, the commercial brand of Sequoia Logística e Transportes S.A., is a Brazilian logistics and transportation company founded in April 2010 by Armando Marchesan Neto and Décio Honorato Alves. Headquartered in the São Paulo metropolitan area across facilities in Barueri and Itaim Bibi, the company positions itself as the leading private carrier in Brazil's e-commerce delivery market measured by volume of deliveries made. Its business model combines physical logistics infrastructure with a proprietary software platform, enabling it to serve a wide range of clients including online retailers, direct-sales cosmetics companies, telecom operators, fashion brands, and financial institutions.

The company's origins lie in fashion and apparel logistics, which served as its foundational vertical. In 2012, Sequoia made its first major acquisition by purchasing Linx Fast Fashion Ltda., a logistics company focused on the fashion segment, and Brazilian investment bank BR Partners became a shareholder that same year. In 2013, the company deepened its position by acquiring Celote Logística e Transportes Ltda. and Sete Estradas Logística Ltda. A significant turning point came in 2014 when U.S. private equity firm Warburg Pincus made an indirect investment through its affiliated fund WP XI C FIP, providing the capital to pursue a more aggressive national expansion strategy.

Between 2015 and 2019, Sequoia diversified into new verticals including education, direct-sales cosmetics, telecom, and banking, and in 2016 acquired Yeplog, a logistics and technology company focused on payment methods. The company expanded into southern Brazil in 2017, then gained meaningful national reach through the 2019 acquisitions of Texlog, covering Rio de Janeiro and Minas Gerais, and Nowlog, a leading carrier in Brazil's northern states. In 2020, Sequoia entered the less-than-truckload freight segment through the acquisition of Transportadora Americana and went public on October 7, 2020, listing on B3's Novo Mercado at R$12.40 per share with a market value of R$1.6 billion at the time of listing.

In 2021, the company acquired Prime, a carrier specializing in large and heavy e-commerce products, and Frenet a digital freight marketplace that counted more than 14,000 active connected sellers at the time of purchase. Sequoia also launched the DROPS pick-up and drop-off point network in partnership with Gigahub during the fourth quarter of 2021, starting with approximately 500 locations. Warburg Pincus completed its seven-year investment cycle and sold all of its shares on B3 in December 2021, marking a change in the company's ownership structure after nearly a decade of institutional backing.

• Founded: April 2010, by Armando Marchesan Neto (current CEO) and Décio Honorato Alves
• Headquarters: Barueri and Itaim Bibi, São Paulo, Brazil
• Stock exchange listing: B3 (Brazil's main stock exchange), Novo Mercado segment, ticker symbol SEQL3, listed on October 7, 2020
• IPO details: Shares priced at R$12.40, market value of R$1.6 billion at listing, total offering volume of approximately R$1 billion
• Key subsidiaries and brands: Nowlog, Prime, Frenet SFx, DROPS (in partnership with Gigahub), and a minority stake in Lincros
• Digital scale: The Frenet platform processes more than 60 million monthly freight quotes and connects e-commerce sellers with more than 300 freight solutions
• Prior major investor: Warburg Pincus, which entered in 2014 through affiliated fund WP XI C FIP and fully exited in December 2021

Which countries does Sequoialog deliver to?

Sequoialog operates exclusively within Brazil, where it has assembled a national delivery network covering more than 2,000 municipalities across all five geographic regions of the country. This reach was built progressively through organic expansion and a series of regional acquisitions. The 2017 opening of a distribution network in southern Brazil, the 2019 acquisition of Texlog in the Southeast covering Rio de Janeiro and Minas Gerais, and the 2019 acquisition of Nowlog in the northern states each added meaningful coverage in regions where the company previously had limited presence. For municipalities beyond its own distribution hub network, Sequoia relies on affiliated partner carriers to handle last-mile delivery.

The company's distribution centers are concentrated in the South and Southeast regions, positioned near major highways and freight terminals to optimize outbound routing. Same-day delivery within a four-hour window is specifically available in the metropolitan regions of São Paulo, Rio de Janeiro, Recife, and Porto Alegre. Standard and express B2C deliveries extend to a much broader set of destinations through the integrated national network. The DROPS pick-up and drop-off network, launched in late 2021 with approximately 500 locations and targeting approximately 3,500 by 2023, adds a further physical presence layer across the national territory for parcel collection and returns.

• Southeast region: Core operational area including São Paulo and Rio de Janeiro, both offering same-day delivery, plus Minas Gerais and Espírito Santo through the Texlog acquisition
• South region: Covered through the dedicated distribution network expansion completed in 2017, including Porto Alegre as one of the four same-day delivery cities
• North region: National coverage extended following the 2019 acquisition of Nowlog, which was the leading delivery carrier in that region at the time
• Northeast region: Covered across the region including the metropolitan area of Recife, one of the four cities with same-day delivery availability
• Center-West region: Served through the company's national carrier network and affiliated logistics partners extending beyond Sequoia's own hub infrastructure
• DROPS network: Pick-up and drop-off locations across Brazil, with approximately 500 points at the fourth-quarter 2021 launch and a target of approximately 3,500 locations by 2023

Sequoialog's geographic scope is entirely domestic. Based on available public information, the carrier does not offer international shipping routes or cross-border freight services. All described services, platforms, and coverage details are oriented toward shipments within Brazil's national territory, and no cross-border logistics capability was identified in publicly available sources. Businesses with international shipping requirements are advised to contact the company directly to determine whether any arrangements exist outside its standard domestic offering.

What are the Sequoialog services and delivery times?

Sequoialog organizes its logistics portfolio into three main segments, business-to-consumer transportation, business-to-business transportation, and digital logistics platforms. The B2C segment is the core of the company's operations, covering door-to-door e-commerce deliveries for both light products, up to 30 kilograms, and heavy products, above 30 kilograms, each handled by distinct network configurations and pricing structures. The B2C portfolio also includes reverse logistics for product returns and multisource deliveries, which allow merchants to ship orders directly from physical retail store locations to serve omnichannel retail demand.

The fastest service tier is same-day delivery, which carries a four-hour commitment and is available in the metropolitan regions of São Paulo, Rio de Janeiro, Recife, and Porto Alegre. For same-day services, the carrier uses electric bicycles and electric cars for the final delivery leg, suited to the traffic conditions typical of dense Brazilian urban centers. For standard and express B2C deliveries outside same-day zones, transit times are calculated dynamically per origin-destination pair through the company's digital platforms and are not published as fixed national schedules. Tracking information for a given shipment typically becomes available approximately 24 hours after the package enters the Sequoia network.

A distinguishing operational feature is that Sequoialog delivers on both Saturdays and Sundays, which is not standard practice among all carriers active in the Brazilian market. Weekend delivery gives residential recipients greater scheduling flexibility and reduces the frequency of failed first delivery attempts in areas where households are absent during working weekday hours. The B2B segment covers full truckload and less-than-truckload freight, warehousing and goods preparation, retail and franchise store deliveries, and field services for the installation and exchange of portable equipment, with telecom and financial services clients representing a significant share of this segment's customer base.

• Same-day delivery: Four-hour delivery commitment in the metropolitan regions of São Paulo, Rio de Janeiro, Recife, and Porto Alegre, executed using electric bicycles and electric cars
• Standard B2C delivery (light products): Door-to-door delivery for shipments up to 30 kg, with transit times calculated dynamically by origin and destination
• Standard B2C delivery (heavy products): Door-to-door delivery for shipments above 30 kg, handled by the Prime network integrated into the Sequoia portfolio following the 2021 acquisition
• Weekend delivery: Deliveries confirmed on both Saturdays and Sundays across the carrier network
• Reverse logistics: Return shipment handling for both B2C and B2B clients, enabling products to be sent back to sellers or distribution centers
• Multisource deliveries: Shipping from physical store locations to support omnichannel retail fulfillment for merchants with both online and offline sales channels
• Full truckload (FTL): Complete truck capacity for large-volume B2B shippers
• Less-than-truckload (LTL): Consolidated freight services for B2B shipments, added to the portfolio in 2020 through the acquisition of Transportadora Americana
• Field services: Installation, exchange, and de-installation of portable equipment, serving telecom and financial services clients
• Goods preparation: Warehousing, wrapping, packaging, and labeling services for B2B clients requiring pre-distribution handling

What are the Sequoialog rates and maximum dimensions accepted?

Sequoialog calculates shipping rates based on the origin and destination addresses, package weight, and parcel dimensions. The company's service classification draws a clear line between light products, defined as shipments up to 30 kilograms, and heavy products, defined as shipments above 30 kilograms. These two categories are handled by distinct service networks with separate pricing structures, and the weight threshold determines not only price but also which part of the Sequoia logistics network processes and delivers the shipment.

For e-commerce sellers using the Frenet platform, rates are calculated in real time at checkout and presented as a side-by-side comparison of available carrier options drawn from more than 300 integrated freight solutions. Frenet connects with more than 80 e-commerce platforms and ERP systems, embedding rate calculations directly into the merchant's checkout flow so buyers can select from different delivery speeds and prices at the moment of purchase. The SFx platform similarly provides rate calculation tools for small and medium-sized merchants and for large retailers shipping orders from store locations. Both platforms apply carrier-specific dimensional and weight restrictions when generating quotes based on shipment details entered by the seller.

• Rate calculation factors: Origin postal code, destination postal code, package weight, and parcel dimensions
• Light products category: Shipments up to 30 kilograms, served through the standard and express B2C delivery network
• Heavy products category: Shipments above 30 kilograms, served by the Prime network following its integration into the Sequoia portfolio in 2021
• Dynamic quoting via Frenet: Real-time comparison of more than 300 carrier options, integrated with more than 80 e-commerce platforms and ERP systems
• Published rate tables: Specific flat-rate or zonal pricing schedules and maximum dimensional limits are not publicly enumerated; commercial quotes are obtained through Sequoia's digital platforms or directly through the company's sales teams

What are the Sequoialog delivery options?

The primary delivery mode is home delivery, where parcels are brought directly to the recipient's address. This covers both light and heavy e-commerce products and is available across the carrier's network spanning more than 2,000 municipalities in Brazil. In four major metropolitan areas, same-day home delivery is available within four hours using electric bicycles and electric cars, covering São Paulo, Rio de Janeiro, Recife, and Porto Alegre. For destinations outside these urban centers, delivery is handled through the standard carrier network combining Sequoia's own fleet with affiliated regional partners.

An alternative reception option is the DROPS network, a pick-up and drop-off point system operated in partnership with Gigahub. Launched in the fourth quarter of 2021 with approximately 500 partner locations across Brazil, DROPS allows consumers to collect parcels at commercial and retail partner locations rather than waiting at home for a doorstep delivery. The network also supports parcel drop-off for return shipments, making it a functional channel for reverse logistics in both consumer and business contexts. The company targeted a scale of approximately 3,500 DROPS locations by 2023.

Weekend delivery adds a further layer of flexibility, with Sequoialog confirmed to deliver on both Saturdays and Sundays. This reduces missed first delivery attempts for residential recipients who are absent from home during the working week. For e-commerce returns, reverse logistics services are available through both home collection and the DROPS network, giving recipients a choice of return method depending on proximity to a DROPS location and personal scheduling constraints.

• Home delivery: Door-to-door delivery across more than 2,000 municipalities in Brazil, covering both light (up to 30 kg) and heavy (above 30 kg) parcels
• Same-day delivery: Four-hour commitment in the metropolitan regions of São Paulo, Rio de Janeiro, Recife, and Porto Alegre, executed by electric bicycle and electric car
• DROPS pick-up and drop-off points: Parcel collection and return drop-off at partner commercial locations, with approximately 500 points at the 2021 launch and a target of approximately 3,500 by 2023
• Weekend delivery: Deliveries made on both Saturdays and Sundays across the carrier network
• Reverse logistics collection: Return shipment handling available through home collection or DROPS drop-off points for both B2C and B2B clients

What should I do if my Sequoialog parcel is lost or damaged?

If a parcel shipped through Sequoialog has not arrived within the expected delivery window or shows signs of damage upon reception, the first step is to check the shipment's current status through the official Sequoialog website, where tracking is updated at key stages of the journey. Tracking information becomes available approximately 24 hours after a shipment enters the Sequoia network, so a very recently dispatched parcel may not yet return results when searched. A shipment with no recent tracking movement or with an exception status visible in the timeline should be reported to the carrier's customer service team.

Sequoialog's customer service can be contacted by phone at +55 11 3028 7200 or through the official company website. Merchants using the Frenet or SFx platforms have dedicated shipment management interfaces within those platforms that may provide a more direct channel for handling delivery issues at volume. Specific formal claims procedures, including required documentation, compensation limits, and filing deadlines, are not publicly detailed in available external sources. Customers and merchants needing to initiate a formal claim for a lost or damaged shipment should contact Sequoia directly to obtain the applicable steps and timelines.

• Check tracking status first: Verify the shipment's current status on the official Sequoialog website before opening a claim, noting that tracking updates are typically available 24 hours after dispatch
• Phone contact: Customer service is reachable at +55 11 3028 7200
• Website contact: The official Sequoialog website provides a customer service contact channel for delivery inquiries and issue reporting
• Platform channels for merchants: Sellers using Frenet or SFx can manage shipment issues through the dedicated interfaces within those platforms
• Formal claims procedures: Documentation requirements, compensation limits, and filing deadlines are not publicly published; contact the carrier directly to obtain the applicable process details

Does Sequoialog handle international shipments and customs formalities?

Based on available public information, Sequoialog's operations are focused entirely on the domestic Brazilian market. The company's service descriptions, geographic coverage data, and digital platform integrations are all oriented toward shipments within Brazil's national territory. No international shipping routes, cross-border freight services, customs clearance procedures, or Delivered Duty Paid arrangements were identified in publicly available sources. The carrier does not appear to offer outbound or inbound international logistics as part of its standard commercial portfolio based on the information currently available.

Businesses or individuals requiring cross-border shipping, whether for outbound exports from Brazil or for inbound parcels destined for Brazilian recipients, are advised to contact Sequoialog directly to determine whether bespoke commercial arrangements may exist. For standard cross-border e-commerce logistics into Brazil, carriers with established customs brokerage relationships, bilateral postal agreements, and experience handling Receita Federal clearance would typically be better matched to those requirements than a carrier whose documented infrastructure and services are concentrated on domestic Brazilian transportation.

• Domestic focus: All available service descriptions, geographic coverage details, and platform integrations refer exclusively to shipments within Brazil's national territory
• No published international services: No international shipping routes, customs clearance procedures, or cross-border freight offerings were identified in publicly available sources
• Inquiry recommended: Businesses with international logistics requirements should contact Sequoialog directly at +55 11 3028 7200 to determine whether commercial arrangements outside the standard offering are available

Understanding tracking statuses

Sequoialog provides shipment tracking through its official website, where customers can select the parcel tracking option on the homepage and enter their tracking number to check the current status of a shipment. Tracking information is typically made available approximately 24 hours after a package has been dispatched into the Sequoia network. A parcel searched immediately after being handed over at a collection point or picked up by a driver may therefore not yet return results, and the standard recommendation is to wait until the following day before the first tracking check on a newly sent shipment.

A standard Sequoialog tracking number consists of 14 characters, beginning with the two-letter code "BR" followed by 12 numeric digits, producing a format such as BR000000000000. The carrier's tracking system is built around 7 main status categories and 33 sub-statuses, which together provide detailed visibility into the shipment's position and condition at each key stage of its journey, from initial acceptance into the network through transit between facilities, delivery attempts, and final delivery or return. The sub-status layer allows the system to distinguish between routine transit milestones and exception situations such as an unsuccessful delivery attempt or a parcel held for recipient action.

Recipients and merchants who wish to track a Sequoialog parcel alongside shipments from other carriers can use several third-party tracking platforms that support the carrier, including OrderTracker. On the platform in particular, Sequoialog may appear listed under the carrier identifier "nowlog", a reference to the Nowlog subsidiary that was absorbed into the Sequoia network following the 2019 acquisition. Any of these platforms will retrieve the same shipment milestone data as the official carrier website when the correct 14-character tracking number is entered.