Wildberries tracking

What is Wildberries?

Wildberries is Russia's largest online marketplace and one of the most significant e-commerce platforms across the post-Soviet space. The company operates as a full-scale digital marketplace, connecting approximately 80 million customers with over one million active sellers across a broad range of product categories that includes clothing, footwear, electronics, home goods, beauty products, children's toys, food, books, jewelry, and pharmaceuticals. The platform processes approximately 9 million orders per day, and more than 37,000 brands are listed on the platform, ranging from globally recognized manufacturers to small domestic entrepreneurs who built their businesses using the marketplace as their primary sales channel.

Wildberries was founded in 2004 by Tatyana Kim, a former English teacher based in Moscow who launched the business at age 28 while on maternity leave, motivated by her own difficulty shopping for clothing as a new mother. Her initial approach was direct. She photographed items from German mail-order catalogs, primarily Otto and Quelle, listed them on her own website, and personally managed procurement and delivery. A critical early decision was to not require prepayment from customers and to charge a uniform commission of approximately 10% across all Russian regions regardless of delivery distance. In 2011, the company developed a format that reshaped Russian e-commerce, consisting of branded pickup points equipped with fitting rooms, where customers could try on items and return them immediately before completing payment.

During the financial crises of 2014 to 2016, Wildberries transitioned from a resale model to a marketplace model, inviting third-party sellers to list products and collecting a commission on each sale. By 2017, the platform had surpassed its main competitor Ulmart to become Russia's largest online retailer. In 2019, Wildberries reached a valuation of one billion dollars, making founder Tatyana Kim the second Russian woman to achieve billionaire status. The COVID-19 pandemic of 2020 nearly doubled the platform's sales volumes, and by 2023 the annual value of goods sold had risen approximately 50% year-over-year to 2.5 trillion Russian rubles. In 2024, Wildberries merged with outdoor advertising firm Russ Group to form a combined entity called RWB, with Tatyana Kim serving as head of the combined group.

• Founded: 2004, by Tatyana Kim, in Moscow, Russia
• Headquarters: Moscow, Russia
• Legal entity: LLC (OOO in Russian corporate law); registered post-merger as LLC "RVB"
• Parent group: RWB, a combined entity formed from the merger of Wildberries and Russ Group, completed in 2024
• Customers served: Approximately 80 million customers across active markets
• Active sellers: Over one million merchants on the platform
• Daily orders: Approximately 9 million orders per day
• Brands listed: More than 37,000 brands across all product categories
• Annual GMV: 2.5 trillion Russian rubles in 2023, representing approximately 50% year-over-year growth

Wildberries' position in the Russian market rests on its vertically integrated logistics infrastructure. Rather than relying on third-party carriers for final-mile delivery, the company built its own nationwide network of warehouses, sorting centers, and branded pickup points from the ground up. This logistics backbone allowed Wildberries to offer free delivery across Russia at a national scale, a move that was without precedent in the Russian e-commerce market at the time. The platform also serves as an entrepreneurial entry point for small and medium-sized businesses, many of which were founded specifically to sell through Wildberries and operate through no other sales channel.

Which countries does Wildberries deliver to?

Wildberries operates primarily in Russia, where it maintains a nationwide logistics network covering virtually all populated regions of the country. As of 2025, the company's infrastructure includes more than 58,000 branded pickup points, a figure representing a 75% increase since 2024, along with more than 130 logistics facilities, sorting centers, and fulfillment warehouses. Major logistics hubs are located in Koledino in the Moscow region, where a facility spans 250,000 square meters, as well as in Tatarstan, Saratov, Samara, Novosibirsk, Yekaterinburg, Voronezh, and Vladivostok. New facilities are under construction or in the design phase in Orenburg, Perm, Krasnoyarsk, Chelyabinsk, Smolensk, Ufa, Surgut, and Ivanovo, with total planned expansion exceeding 2.3 million square meters. The company has pledged to more than double its total warehouse capacity in 2025.

Beyond Russia, Wildberries operates active marketplace services in seven additional countries across the former Soviet space. In Belarus and Kazakhstan, the company runs its own final-mile delivery rather than relying entirely on local partners. In Kazakhstan, Wildberries has opened three logistics centers and plans to construct flagship warehouses in both Astana and Almaty, each exceeding 100,000 square meters, which would be the largest logistics objects in the country. In Uzbekistan, the company has announced plans for a flagship logistics hub of 180,000 square meters in the Tashkent region. In Georgia, where operations launched in late 2024, the pickup point network has been growing rapidly. In Armenia, delivery options include branded pickup points, parcel lockers, Smart Wall terminals, home delivery in Yerevan, and delivery through Haypost and Rostelecom partner networks.

• Russia: Nationwide coverage across all regions, from Moscow and Saint Petersburg to Siberia and the Russian Far East, served by more than 58,000 pickup points and 130-plus logistics facilities
• Belarus: Active marketplace with Wildberries-operated final-mile delivery
• Kazakhstan: Active marketplace with Wildberries-operated last-mile delivery and three logistics centers already in operation, with flagship warehouses planned for Astana and Almaty
• Uzbekistan: Active marketplace with a flagship logistics hub of 180,000 square meters planned in the Tashkent region
• Kyrgyzstan: Active marketplace
• Tajikistan: Active marketplace
• Armenia: Active marketplace with pickup points, parcel lockers, Smart Wall terminals, and home delivery in Yerevan
• Georgia: Active marketplace launched in late 2024 with a growing pickup point network

The company also facilitates cross-border commerce from China and the United Arab Emirates, onboarding sellers from those countries onto its Russian-language platform while managing customs clearance and logistics internally. Prior to 2022, Wildberries had operated in a number of Western markets, including France, Germany, Israel, Italy, Poland Slovakia, Spain, Turkey, and the United States, but services in all of those countries were discontinued. Customers based in those regions who wish to purchase from Wildberries must currently use third-party package forwarding services. Looking further ahead, Wildberries has signed a cooperation agreement with Ethiopia's largest state-owned investment firm as part of its first African market entry, and has publicly expressed interest in India, Singapore, Japan, Indonesia, and Afghanistan as future target markets.

What are the Wildberries services and delivery times?

Wildberries structures its logistics services around three distinct fulfillment models designed to accommodate sellers with different inventory strategies and operational capabilities. The first is FBO, or Fulfillment by Operator, under which sellers ship their inventory to a Wildberries warehouse in advance. The platform then assumes complete responsibility for storage, order processing, packaging, and delivery to the end customer. Stock levels are visible to the seller through the WB Partners seller dashboard and accessible through the Wildberries developer API, broken down by individual warehouse location. This model is particularly suited to high-volume sellers with predictable and stable demand.

The second model is FBS, or Fulfillment by Seller. Under this arrangement, sellers retain their own inventory at their own premises, and when an order is placed the seller prepares the item and ships it to the nearest Wildberries sorting center or warehouse, where it is resorted and dispatched to the customer. This approach gives sellers direct control over their stock without requiring them to pre-position inventory across Wildberries' warehouse network in advance. The third model is DBS, or Delivery by Seller, in which the seller manages the entire delivery process from their own location to the end buyer. Wildberries functions as the storefront and order management layer, while all physical fulfillment remains with the seller.

For consumers, standard domestic delivery within Russia typically takes between 3 and 9 days, depending on the distance between the fulfillment warehouse and the customer's destination. Orders destined for major cities and regions close to the main logistics hubs in the Moscow area tend to arrive at the faster end of this range, while deliveries to remote Siberian or Far Eastern regions may take longer. For customers in the other countries where Wildberries operates, including Belarus, Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, Armenia, and Georgia, the typical delivery window is 3 to 5 days, though this varies by country and proximity to the nearest Wildberries logistics facility.

• FBO (Fulfillment by Operator): Seller ships inventory to a Wildberries warehouse in advance; the platform manages storage, packing, and delivery to the end customer
• FBS (Fulfillment by Seller): Seller stores inventory independently and ships items to a Wildberries sorting center after orders are placed
• DBS (Delivery by Seller): Seller manages the entire delivery process directly to the customer; Wildberries provides the storefront and order management interface
• Standard delivery within Russia: Typically 3 to 9 days depending on the destination region
• Delivery to CIS countries: Typically 3 to 5 days for Belarus, Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, Armenia, and Georgia
• Express delivery (pilot): Delivery within 1 to 4 hours for eligible categories including groceries, prepared foods, daily necessities, pharmaceuticals, and flowers, available through the Wildberries iOS and Android apps

Wildberries was also testing an express delivery service available through its mobile applications, offering delivery windows of 1 to 4 hours for eligible product categories. This pilot service covers groceries, prepared foods, daily necessities, pharmaceuticals, and flowers, and represents a significantly accelerated tier compared to standard shipping timelines. If scaled nationally, this service would position Wildberries in direct competition with the dedicated rapid-delivery platforms that have been gaining ground in Russian urban markets.

What are the Wildberries rates and maximum dimensions accepted?

Wildberries applies a consumer-facing free shipping policy for orders that exceed a defined purchase threshold expressed in local currency. For orders that fall below this threshold, shipping fees are calculated based on delivery distance, with shorter-distance shipments incurring a lower charge and longer-distance deliveries incurring a higher one. The platform encourages customers to consolidate their purchases into a single order to reach the free shipping threshold. This pricing structure was one of the original competitive pillars Wildberries used to attract customers at a national scale, particularly in regions far from major urban centers where courier fees from other carriers were typically higher.

For sellers, the fee structure depends on the fulfillment model in use. Sellers operating under the FBO model are charged fees for warehouse storage and fulfillment services at Wildberries facilities. Sellers using the FBS model pay fees associated with the handoff of goods at Wildberries sorting points. Across all fulfillment models, the platform applies a commission on each completed sale. A historically important characteristic of the Wildberries commission structure was the uniform rate applied across all Russian regions regardless of geographic distance, maintained at approximately 10% in the company's early years. This consistent rate was a deliberate policy to attract sellers willing to serve customers in remote parts of Russia, not only those near major cities.

• Consumer free shipping: Orders exceeding the defined purchase threshold qualify for free delivery; orders below this threshold are charged based on delivery distance
• FBO seller fees: Storage and fulfillment fees applied for inventory held at and processed through Wildberries warehouses
• FBS seller fees: Fees applied at the point of handoff to Wildberries sorting facilities
• Platform commission: Applied on each completed sale; historically maintained at approximately 10% uniformly across all Russian regions regardless of delivery distance
• Parcel dimensions and weight: Governed by product category and seller agreement terms; the platform handles parcels ranging from small cosmetics to large home appliances

Specific maximum weight and dimension limits for individual parcels are not published as a single universal set of figures, as they are determined by product category and the specific terms of the seller's agreement with the platform. The breadth of the product catalog, which spans items as small as jewelry and cosmetics and as large as home appliances and furniture, means the logistics network is built to accommodate a wide spectrum of parcel sizes. Sellers seeking guidance on limits for a specific product type are directed to the WB Partners seller portal, where the relevant terms for each category are documented.

What are the Wildberries delivery options?

The dominant delivery reception option on Wildberries is the platform's nationwide network of branded pickup points. As of 2025, this network comprises more than 58,000 locations across Russia, a 75% increase over the 2024 total, making it one of the largest pickup point networks in the world by number of locations. These are staffed facilities where customers arrive to collect their orders. The points are equipped with fitting rooms that allow shoppers to try on clothing and footwear before completing payment. If an item does not fit or does not match expectations, the customer can decline it and initiate a return on the spot, before any payment changes hands. This try-before-you-pay format was pioneered by Wildberries and remains one of the most-cited factors behind the platform's high consumer adoption rates in Russia.

In select urban areas, courier home delivery is available as an alternative, with packages brought directly to the customer's address. In Armenia and some other CIS markets, Wildberries provides delivery to parcel lockers and Smart Wall terminals as an additional reception method. In Armenia, Haypost and Rostelecom serve as partner delivery networks for areas not directly covered by Wildberries' own couriers. Wildberries also scaled its WB Track service nationally in 2026, a capability that allows parcels to be shipped between pickup points across the network, giving customers more flexibility in redirecting their packages to a more convenient collection location.

• Branded pickup points: More than 58,000 staffed locations across Russia as of 2025, equipped with fitting rooms for try-before-you-pay collection
• Courier home delivery: Available in select urban areas across Wildberries' operating markets
• Parcel lockers and Smart Wall terminals: Available in Armenia and select other CIS markets as an alternative reception option
• Partner delivery networks: In Armenia, delivery through Haypost and Rostelecom partner networks covers areas outside Wildberries' direct courier service
• WB Track: An internal delivery capability scaled nationally in 2026, allowing shipments between Wildberries pickup points across the network

The pickup point model represents a structurally different approach to e-commerce delivery than the courier-first model dominant in Western markets. By placing collection responsibility with the customer and equipping collection points with the physical infrastructure needed for informed purchase decisions, Wildberries built a system that reduces return shipping costs while increasing buyer confidence. The inspection step at the pickup point substitutes for the certainty that a buyer would otherwise only get by visiting a physical retail store, which has been a meaningful factor in driving adoption particularly for clothing and footwear.

What should I do if my Wildberries parcel is lost or damaged?

Wildberries maintains a 21-day return window for most product categories. Customers have two primary options for initiating a return. The most direct approach is to bring the item to any Wildberries pickup point, where staff can process the return on the spot. Because customers have the option to inspect and decline items at the pickup point before completing payment, many disputes about item condition are resolved at the point of collection without requiring a separate return process. For items that were accepted and paid for and are subsequently found to be defective or not as described, a return can be initiated through the customer's account on the platform and completed at any pickup point location.

Wildberries also accepts returns sent by mail for customers who are not able to reach a pickup point. The return process is initiated through the customer's account, after which the item is sent back via postal service. A 24/7 customer support call center is accessible by phone for questions about deliveries, lost shipments, and disputes. The platform also maintains a dedicated customer service section on its website where users can submit complaints, questions, and requests. Wildberries maintains social media accounts on Facebook, Twitter (X), and Instagram, which serve as additional customer communication channels for delivery-related questions.

• Return window: 21 days for most product categories
• Return at pickup point: Bring the item to any Wildberries pickup point; staff process the return on the spot, before or after payment
• Return by mail: Initiate through the customer account on the platform, then send the item back via postal service
• Phone support: 24/7 customer support call center accessible by phone for delivery issues and disputes
• Online support: Customer service section on the Wildberries platform for complaints, questions, and delivery-related requests
• Social media: Customer communication channels maintained on Facebook, Twitter (X), and Instagram
• Seller support: The WB Partners portal provides a dedicated interface for sellers to manage inventory, review sales, and contact the platform's support team

For shipments that appear to be lost or significantly delayed, customers can contact the call center, where operators are trained to investigate delivery issues and work toward a resolution. In cases where a parcel cannot be located within the Wildberries logistics network, the platform's approach is to review the shipment's last recorded status and coordinate with the relevant logistics facility. Sellers using the FBO model have visibility into their stock positions across individual warehouses through both the WB Partners dashboard and the Wildberries developer API, which can assist in identifying where in the fulfillment chain a discrepancy originated.

Does Wildberries handle international shipments and customs formalities?

Wildberries manages cross-border logistics across the CIS region using a combination of its own infrastructure and third-party logistics partners. In markets where the company operates its own final-mile delivery, such as Belarus and Kazakhstan, customs clearance and cross-border transport are handled directly by the Wildberries platform rather than outsourced to local carriers. For sellers accessing more distant international markets through the platform, established international logistics providers manage the transit leg in coordination with Wildberries' central logistics operation.

For cross-border commerce involving Chinese sellers, Wildberries has developed a process that removes most logistical complexity from the seller's side. Sellers based in China need only deliver their goods to a designated Wildberries receiving point in China or Hong Kong. From that point onward, Wildberries assumes full responsibility for international transportation and customs clearance into the destination country. This is a significant operational advantage for sellers unfamiliar with Russian import procedures, particularly given the documentation requirements, duty calculations, and customs brokerage costs that are typically involved in shipping goods into Russia from China.

For customers in countries that previously received Wildberries deliveries, including EU member states such as Germany, France, Italy, Spain, and Poland as well as Israel and the United States, the service was discontinued in 2022. Customers in those regions who wish to purchase from Wildberries must currently use third-party package forwarding services that accept deliveries within Russia or the CIS and re-ship them internationally. Wildberries' announced expansion plans targeting Ethiopia as a first African market along with stated interest in India, Singapore, Japan, Indonesia, and Afghanistan, will require the development of new customs clearance frameworks and cross-border logistics arrangements in those regions.

• CIS cross-border logistics: Customs clearance and international transport handled directly by Wildberries for Belarus, Kazakhstan, and other active CIS markets
• Chinese sellers: Sellers deliver goods to a Wildberries receiving point in China or Hong Kong; the platform then manages all onward transport and customs clearance into Russia
• UAE sellers: Cross-border seller onboarding from the United Arab Emirates, with the platform managing logistics and customs formalities
• Discontinued markets: France, Germany, Israel, Italy, Poland Slovakia, Spain, Turkey, the United States, and Ukraine are no longer directly served by Wildberries following the discontinuation of those services in 2022
• Announced expansion targets: Ethiopia, India, Singapore, Japan, Indonesia, and Afghanistan have been publicly identified as future international markets

Understanding tracking statuses

Wildberries provides order and shipment tracking through its website and mobile applications. When a customer places an order, a tracking reference is assigned and remains visible within their account under the order history section. As the parcel moves through the logistics network, the tracking record is updated at each key stage of the journey, from initial preparation at the seller's location or a Wildberries fulfillment warehouse through to final collection at a pickup point or delivery to a home address. These status updates allow customers to monitor the position and condition of their parcel at each step without needing to contact customer service.

Wildberries' tracking data is also supported by a number of third-party parcel tracking platforms, including OrderTracker, each of which can ingest Wildberries tracking references and display status updates drawn from the platform's logistics system. For sellers and integration partners, Wildberries exposes a developer API that allows programmatic retrieval of order statuses, shipment tracking data, and inventory levels across individual Wildberries warehouse locations. The main tracking statuses and their meanings are listed below.